studio xo
![](https://freight.cargo.site/t/original/i/1200fdf385f44ea641feb4f427a7ce20cc202937eedacf82625b0cfcd2c9be63/studio_xo_infiniti.jpg)
Human/machine data visualisations [Credit: Studio XO]
Studio XO is a London-based fashion / technology company; it has previously done work for artists such as Lady Gaga, Azealia Banks and Arcade Fire, and featured in Richard Nicoll's LFW SS15 show.
In this project, I designed and integrated a range of wireless sensors. These sensors read biometric data from the human body - such as heartrate and the ‘emotional state’ - and metrics from a car in order to project the relationship between the driver and the machine.
Project used in an advertisement for the Infiniti 2015 Q70L.
![](https://freight.cargo.site/t/original/i/5c004836e38bc3ac91d9abffeb142807308bc30a941044ce817609bd5b03527c/galvanic.jpg)
Seeing how I feel with a galvanic skin response sensor and LED
Bespoke wireless sensor modules
![](https://freight.cargo.site/t/original/i/21cfc9befa18cc9c24d360808b666999acd559e1cc16fb36f4a815ac66898e22/screen-shot-2014-07-30-at-18-31-04.png)
![](https://freight.cargo.site/t/original/i/c7f886acfd3e7f4a26188b6fb78c9805406083469fc7db3a7c03ba3bad00ed91/xoscrens.png)
Sensor-driven animations
![](https://freight.cargo.site/t/original/i/311b6da81a9cc991d121387d40b014c1af7ea41b5e1558ef7d46a00694fa8da6/screen-shot-2014-07-30-at-18-35-56.png)
Preliminary sensor designs
![](https://freight.cargo.site/t/original/i/d908904ebe378590da899a35ed38d04c4e529c9f6f689a23d51bbed4e78234f0/fanencoder.jpg)
Turning the only fan into a rotary encoder on the hottest day of the summer