big mac purchasing power
Designed and created an infographic on Adobe Illustrator using data from different sources.
The Big Mac Index was created based on the theory of purchasing power parity - a theory to show the value of a currency relative to another. However, for that purpose, the Big Mac Index is over-simplified; instead, this infographic aims to illustrate how the same product, in this case the Big Mac, is valued very differently in real terms across different cultures.